Burger King Tries Something McDonald’s Failed At

Fast food chains try a lot of things. Most of them fail.

Some of them come and go without getting that much attention, while others become punchlines for decades. McDonald’s (MCD) – Get McDonald’s Corporation Reportfor example, once offered Fish McBites, a fish-based take on the Chicken McNugget.

That one barely made a ripple and it’s consigned in history next to forgotten Filet-O-Fish mascot, Phil A. O’Fish. McDonald’s also had some very loud failures like the McDLT, a heavily hyped sandwich served in a two-sided styrofoam container designed to keep the “cool side cool, and the hot side hot.”

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